
It hasn’t crossed our minds lately because we start to get accustomed to it after a short time. We take it for granted that there are companies vying for our personal information. They want the information because they can sell it to other companies who might benefit from selling us their products.
The idea is not new, though it is more easily employed these days since so many of us voluntarily offer up our personal tastes and opinions daily.
It was John Stuart Mill who saw the possibility in 1843. Even though he didn’t prophetically predict the digital-age marketing engine, he did see that there was a potential for the practices of that engine when he said,
“Correctly conceived, the doctrine called Philosophical Necessity is simply this: that, given the motives which are present to an individual’s mind, and given likewise the character and disposition of the individual, the manner in which he will act might be unerringly inferred; that if we knew the person thoroughly, and knew all the inducements which are acting upon him, we could foretell his conduct with as much certainty as we can predict any physical event.”
The gist of it, if you didn’t understand the Olde-English, is that watching someone closely enough will tell you what they would do in any certain situation.
And this is every free website, of course. Any service that is “free” is still going to either advertise up front or sell a product on the backend, and if it’s on the backend, then that product is whoever signs up for the service.
The inspiration, should you need it, is that there are people in this bold new world who don’t even offer the marketing engine a binary digit. If it’s what you want, you can do like those people and just deny the marketing engine any information. It does require that you ignore the desire to hear news or voice an opinion.
We can stay out of sight from the info sellers.
We can also live in their sight, and it will be just fine, as long as we don’t mind our personal likes and opinions being sold, as long as we don’t take for granted that the marketing engine is working behind the scenes.






