It’s a great time of year. The weather changes. More sports opportunities become available. Nature blooms. Easter Jeep Safari happens. Easter happens. The outside becomes unavoidably enticing. Children fly kites. Surfers go surfing.
To bring two of these things crashing together: what if Jeep Safari and Surf Safari got mixed in with each other? What if the beach was only reachable by 4-wheel drive vehicle? What if the desert trails led to the ocean?
In my humble opinion, there would be more people interested in both surfing and off-roading, not fewer. I think adventure draws people. Sometimes, to draw people to a challenge, all that is needed is the promise of adventure.
Consider flying a kite. Even though the person doing the flying isn’t in the air, they love to get the kite up there. They love to watch the kite fly because they put it up there. The string becomes a tether to the possibility of adventure. (And maybe it’s high time we start an Easter Kite Safari?)
Consider any Springtime activity, you might notice how people are drawn to adventure or the possibility of it.