It’s only natural to want to talk about yourself. We want to promote ourselves. We need to make our business sound compelling. However, talking about your own self all of the time can be tedious and dry, like a water polo match in an empty pool. Okay, that wasn’t the best analogy since a water polo match in an empty pool could be hilarious instead of tedious. Anyone play water polo who wants to try it? Let me know how it turns out. Aside from that funny, goofy, silly idea, the idea of promoting others is not a new one. It can be a good way to show you’re not so one-sided. It can show how you have depth enough to send accolades on someone else’s behalf. It can actually improve your ability to sell your own things. Find ten people or businesses that you would promote, take all of the adjectives you would use to describe their products or services, and chances are good that many of those descriptive words also describe what you have. Your skills aren’t so different from everyone else’s. Your products are similar to someone’s products. There’s really nothing to lose and everything to gain. Try it for a day. Try giving someone a great review. Try throwing out some positive vibes. After all, we see and hear plenty of negative; it’s time for some positive.