Encased in marketing chestnuts so hard as to need a hammer drill to escape.

But which hammer drill?

The top brand?

Recommended by four out of five?

A similar generic?

A cheaper, well-known brand?

Or will the need to get out require a much bigger lever? A much bigger hammer? Will the task require Mjolnir itself?

How long the m-junkies pile it on will determine how deeply sunk you are. How deep you are will determine how much power you need to get free.

If the sales machine gets any more repetitive, everyone will forget their own language, like in those moments when you hear a word and it turns to nonsense in your brain. Like when you find out Hi means yes in Japanese—except they spell it h-a-i—then suddenly two words don’t make sense.

When everyone forgets, no one will know how to even ask for a hammer drill, unless it’s in marketing terms.

Great value.


Advanced prime innovation.

Published by Kurt Gailey

This is where I'm supposed to brag about how I've written seven novels, twelve screenplays, thousands of short stories, four self-help books, and one children's early-reader, but I'd rather stay humble. You can find out about things I've written or follow my barchive (web archive, aka 'blog) at or follow me on twitter @kurt_gailey. I love sports and music and books, so if you're an athlete or in a band or you're a writer, give me a follow and I'll most likely follow you back. I've even been known to promote other people's projects.

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